Brief – We received a brief from the Stockholm branch of The Swedish Association of the Hearing Impaired (HRF Stockholm). They were looking for an agency partner who could create communication for their activities on an ongoing basis. The initial communication initiative was about the annual event called ‘Hearing Week’, the purpose of which is to draw attention to Sweden’s 1.5 million people living with a hearing impairment. In connection to this, HRF Stockholm wanted to create a campaign that informed about the exclusion that people with hearing impairments experience and raise public opinion for a ‘hearing smart Stockholm.
Solution – We started the World’s Most Silent Revolution – a campaign designed to spread awareness and petition Stockholms politicians for change. In just three weeks, we went from concept development to launch. We needed to reach a broad target group and chose to focus mainly on younger people who we know are activated by social issues. We delivered a communication strategy, a campaign page, an Instagram account, content for social media (organic and ads), a content plan and a PR article for Resumé.
Besides, we arranged and documented an event where HRF Stockholm’s members could tattoo an optional symbol for their hearing loss. Some of the members who got a tattoo were 91-year-old Ulrika Voghera, music video director Hajan Jabar and HRF Stockholm’s chairman Anna Quarnström. The material went viral on social media and was shared by big profiles and influencers within Stockholm’s media and cultural scene. The World’s Most Silent Revolution is an ongoing project and will continue until Stockholm is a city where everyone with a hearing impairment can live in full participation and equality.